I have never watched a super bowl match. But I have heard from the time I entered into a B-School 11 years back that it is a big day for the advertisers in the US. Even though not to that scale, the same is true in India during World Cup Cricket. Cricket is a religion in India. I am an aethist though.
The last World Cup saw very interesting cricket centric ads. Marketers tried every trick in the book to associate their brands with India's inexplicable obsession with cricket. I really liked the Nike Ad. Excellent stuff. The cricket stars, Sreesanth (The only cricketer to play for India from my state. Proud? NO) and Zaheer Khan have the most insignificant role in the whole story. I have a feeling the ad is trying to tell us that the Indian cricket fan is much bigger than the Indian cricket star. Socialism. I love it.
http://www.youtube.com/watch?v=Ib3WSzJyqVQ
